This series of podcasts discuss topics of Category Management, supermarkets, and retailing. Together with the Grocery Guru Andrew Grant, Darren A. Smith challenges, shares, and interrogates current issues in the world of retailing.
Brought to you by Making Business Matter (MBM) of Grocery Guru
Micro Fulfilment Centres Join Andrew Grant and Darren A. Smith in the seventeenth episode of Grocery Guru discussing micro fulfilment centres and the 15-minute ordering window. A new breed of start-ups competing with Amazon to take your order and deliver within 15-minutes. ...
Grocery Guru Episode 16: The Importance of Using Shopper Language with Andrew Grant & Darren A. Smith
Using Shopper Language Join Andrew Grant and Darren A. Smith in the sixteenth episode of Grocery Guru: The Importance of Using Shopper Language in your category. Not using industry terms or category terms because they are creating the buffer for what should be created. By eradicating industry terminology you will discover opportunities ...
Purchase Decision Hierarchy Join Andrew Grant and Darren A. Smith in the fifteenth episode of Grocery Guru. This episode discusses the purchase decision hierarchy, shopper map, analytic hierarchy process, consumer decision tree… Whatever you call it, understanding how the shopper shops is key to category performance. ...
Range Reviews and Resets Join Andrew Grant and Darren A. Smith in the fourteenth episode of Grocery Guru: Discussing Range Reviews and Range Resets. ...
The Basic Principles of Negotiating Join Andrew Grant and Darren A. Smith in the thirteenth episode of Grocery Guru: The Basic Principles of Negotiating and the Squredance. ...